Web Design Archives | Web Design Newcastle | A Creative Agency https://skyblueoceanmedia.com/category/web-design/ Web Design Newcastle | A Creative Digital Agency Thu, 13 Mar 2025 12:53:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 How to turn off comments in WordPress https://skyblueoceanmedia.com/how-to-turn-off-comments-in-wordpress/ https://skyblueoceanmedia.com/how-to-turn-off-comments-in-wordpress/#respond Wed, 29 Jan 2025 10:52:25 +0000 https://skyblueoceanmedia.com/?p=17901 Why do I need to disable WordPress comments? To prevent spam, as WordPress comment sections often attract unwanted messages from bots and advertisers, cluttering your site with irrelevant and harmful links. To save time and resources, since moderating and responding to comments can be time-consuming, especially for large websites. Disabling comments allows you to focus …

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Why do I need to disable WordPress comments?

To prevent spam, as WordPress comment sections often attract unwanted messages from bots and advertisers, cluttering your site with irrelevant and harmful links.

To save time and resources, since moderating and responding to comments can be time-consuming, especially for large websites. Disabling comments allows you to focus on content creation.

To keep your comments in one place, as many businesses and bloggers prefer directing discussions to social media or forums, where engagement is easier to manage.

To improve website performance, because a large number of comments can slow down your site, affecting load times and user experience.

To avoid negative or toxic discussions, since open comment sections can sometimes lead to unmoderated negativity, disputes, or misinformation that could harm your site’s reputation.

How to Disable Comments on a Single Post or Page in WordPress

  • Select Posts > All Posts or Pages > All Pages from the left-hand menu in your WordPress dashboard.
  • Find the post you want to edit, hover over it, and click Edit
  • In the Discussion section on the right-hand panel, uncheck the option that says Allow comments.
  • Click Update to save your changes.
How to Disable Comments on Multiple Pages or Posts in WordPress
 
  • Select Posts > All Posts or Pages > All Pages from the left-hand menu in your WordPress dashboard.
  • Find the post you want to edit, hover over it, and click Edit
  • In the Discussion section on the right-hand panel, uncheck the option that says Allow comments.
  • Click Update to save your changes.

How to Disable Comments Globally in WordPress

If you want to disable comments across your entire WordPress site, you’ll need to follow a three-step process: disabling comments on new posts, disabling them on existing posts, and optionally deleting old comments.

To Disable Comments on Future Posts:

  • Go to Settings > Discussion in your WordPress dashboard.
  • Uncheck the option that says Allow people to post comments on new articles.
  • Click Save Settings to apply the changes.

To Disable Comments on Existing Posts:
  • Go to Settings > Discussion in your WordPress dashboard.
  • Automatically close comments on articles older than _ days, and set the number of days to 0.
  • Click Save Settings to apply the changes.

To Delete Existing Comments on Your Site:
  • Navigate to Comments in the WordPress dashboard.
  • Select the checkboxes for all the comments you want to remove.
  • From the Bulk Actions dropdown menu, choose Move to Trash.
  • Click Apply to delete the selected comments.

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Most Common WordPress Errors of 2025 https://skyblueoceanmedia.com/most-common-wordpress-errors-of-2025/ https://skyblueoceanmedia.com/most-common-wordpress-errors-of-2025/#respond Thu, 23 Jan 2025 12:43:22 +0000 https://skyblueoceanmedia.com/?p=17774 We’ve all faced those frustrating moments when our WordPress site suddenly breaks, leaving us feeling helpless. Whether it’s a blank page or an internal server error, these issues can prevent users from accessing your content and cause unnecessary stress. Good WordPress troubleshooting ensures users can get back to browsing without unnecessary delays. But the best …

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We’ve all faced those frustrating moments when our WordPress site suddenly breaks, leaving us feeling helpless. Whether it’s a blank page or an internal server error, these issues can prevent users from accessing your content and cause unnecessary stress.

Good WordPress troubleshooting ensures users can get back to browsing without unnecessary delays. But the best fixes not only restore functionality—they improve the overall experience, helping to keep your site running smoothly with minimal disruption.

Here, we’ll break down five of the most common WordPress errors, what causes them, and how to resolve them quickly.

These are the most common errors found within a WordPress site. Luckily for you, we have your solution listed below.

  • White Screen of Death (WSOD)
  • Internal Server Error
  • Error Establishing Database Connection
  • Incorrect wp-config.php information
  • Connection Timed Out

How do you know when something’s gone wrong with your site?

While some errors might be immediately obvious, others can be more subtle. Whether you’re faced with a blank screen or an internal server error, identifying the issue is the first step. But is there a more methodical way to tackle these problems?

We recommend following a set troubleshooting process that addresses the most common causes of WordPress errors. Below, we’ll explain the causes and solutions for each issue, helping you get your site back online as quickly as possible.

1. The White Screen of Death (WSOD)

  • Causes: Plugin conflicts, theme issues, exhausted memory limits.
  • Solution: Deactivate plugins, switch themes, and increase the PHP memory limit.

2. Internal Server Error

  • Causes: Corrupted .htaccess file, plugin/theme conflicts, memory exhaustion.
  • Solution: Rename the .htaccess file, deactivate plugins, switch themes, and increase memory.

3. Error Establishing Database Connection

  • Causes: Incorrect credentials, hosting issues, or hacks.
  • Solution: Verify wp-config.php credentials, contact your hosting provider, and scan for malware.

4. Incorrect wp-config.php Information

  • Causes: Errors in the wp-config.php file.
  • Solution: Double-check the database credentials in wp-config.php and correct any mistakes.

5. Connection Timed Out

  • Causes: Server overload due to limited resources.
  • Solution: Deactivate plugins, switch themes, increase memory, and ask your hosting provider to adjust execution time.

Final Thoughts

WordPress errors can seem overwhelming, especially for beginners, but they’re often easily fixed with the right approach. Make sure to back up your site before making changes and, if in doubt, contact us for assistance.

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Top 5 UX UI Websites of 2025 https://skyblueoceanmedia.com/top-5-ux-ui-websites-of-2025/ https://skyblueoceanmedia.com/top-5-ux-ui-websites-of-2025/#respond Wed, 22 Jan 2025 14:46:27 +0000 https://skyblueoceanmedia.com/?p=17707 We’ve all encountered websites and applications that make us feel like throwing our devices across the room in frustration—or at least, I hope that’s not just my experience. At its core, good website UI design ensures that users can complete the task they came to the site to do easily and without confusion. Truly exceptional …

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We’ve all encountered websites and applications that make us feel like throwing our devices across the room in frustration—or at least, I hope that’s not just my experience. At its core, good website UI design ensures that users can complete the task they came to the site to do easily and without confusion.

Truly exceptional UI designers go beyond this. The best UI designs not only enable seamless task completion but also delight users aesthetically and enhance their overall experience.

This can encompass a variety of elements: a sleek, innovative animated interaction that intuitively guides the user’s attention to a specific feature, or a minimalist, uncluttered layout with clever use of white space that instils a sense of calm, for instance.

In this article, I’ll explore what makes a good user interface—with a bit of insight from the Nielsen Norman Group—before delving into eight examples of outstanding website UI design and explaining my choices.

If you’re trying to assess whether a user interface is good—or even exceptional—how do you go about it? You can judge whether you find the interface visually appealing and test whether it provides an intuitive, straightforward experience. But is there a more objective or formalised approach?

I personally always refer to the usability characteristics outlined by the research company Nielsen Norman Group.

Nielsen defines usability through five key characteristics: learnability, efficiency, memorability, errors, and satisfaction.

  • Learnability: Can users complete their tasks with minimal difficulty?-
  • Efficiency: Does the interface enable users to complete tasks quickly?
  • Memorability: After leaving a website, how easily can users remember how to use it when they return?
  • Errors: How effectively does the interface minimise the likelihood of user errors, and how well does it support users in correcting mistakes?
  • Satisfaction: Do users find the design enjoyable to interact with?
    Beyond these standards, a truly excellent UI should reflect the brand’s personality, helping it stand out from competitors and offering users a delightful experience. Let’s explore a few examples where I believe companies have nailed their website UI design.

1. Medium

 

Medium, an online platform for reading and publishing, is as beautiful as it is functional. With its minimalist use of colour, generous line spacing, and expertly chosen typography, the website strikes the perfect balance.

On Medium, content takes precedence. Once logged in, users are greeted by a box at the top of the article list reading Write here, which encourages everyone to start writing effortlessly.

Clicking the Write a Story link opens a virtually blank white page, removing distractions and offering a clean, focused space for writing.

Articles are displayed in a single-column layout, making the content easy to read and absorb. Thoughtful features, such as estimated reading times and the ability to highlight and respond directly to specific parts of articles, make Medium an exceptional platform for an enjoyable and seamless editorial experience.

2. Virgin America

 

When it comes to making the flight booking process simple and user-friendly, Virgin America was a pioneer—if not the first—to truly prioritise the user’s needs. Let’s face it, booking a flight is often seen as a tedious task.

Much like a dishwasher spares us the hassle of scrubbing dishes, Virgin America’s website streamlined the experience by focusing on the most essential question: Where would you like to go? By stripping away unnecessary content, users could dive straight into the booking process without distraction.

While the design might now feel somewhat outdated, it deserves recognition as a groundbreaking example of user-centred interface design. Unfortunately, since merging with Alaska Air, their clean and intuitive approach has given way to a noticeably more cluttered interface.

Let’s turn our attention to what made Virgin Atlantic’s website so effective. Throughout the booking process, a persistent bar at the top of the screen displayed the user’s current selections. This simple yet clever feature ensured that users could always see and update their choices without needing to rely on memory.

The interface was thoughtfully designed to help users stay focused on their goal, allowing them to complete the booking process quickly and efficiently.

3. Airbnb

Airbnb’s website UI excels in two key areas: facilitating the booking of accommodations and fostering trust between complete strangers.

 

Airbnb, like Virgin Atlantic, places a strong emphasis on simplifying the booking process straight from the home screen.

With its signature conversational tone, such as the friendly What can we help you find, Edward? and clear, helpful cue text, users are both warmly welcomed and seamlessly guided to begin planning their stay.

This conversational prompt to begin searching is a charming way to reflect the brand’s personality while keeping the process of finding a place to stay straightforward.

For the initial search, users only need to specify three details: their destination, the duration of their stay, and the number of guests. By postponing additional filters until later in the process, Airbnb creates an experience that feels streamlined, user-friendly, and approachable.


The listing pages clearly outline any additional fees, ensuring transparency and simplicity for users. Directly beneath this information is the prominent Request to Book button, designed as one of the brightest elements on the page to encourage users to finalise their booking effortlessly.

Once a user clicks ‘Request to Book,’ they are directed to a checkout page. On the right, the listing, pricing, and booking details are prominently displayed, reducing the need for users to remember information from the previous page.

On the left, instead of jumping straight to payment, the page invites users to say hello to your host and tell them why you’re coming. By prioritising this personal interaction before payment, Airbnb fosters a sense of connection between guest and host, aligning perfectly with its mission of bringing people together.

The interface also reflects this ethos beautifully through carefully crafted copy and the use of engaging photos and videos. This thoughtful approach creates an emotional tone that establishes trust between strangers, highlighting Airbnb’s commitment to building relationships over transactions.

4. Boosted Boards

 

BoostedUSA’s UX/UI design is effective due to its user-centric approach, intuitive navigation, and visually appealing layout. The design ensures a seamless browsing experience by prioritising functionality and clear organisation, making it easy for users to find products and information. The use of vibrant visuals and consistent branding enhances engagement, while responsive design ensures accessibility across devices. By combining aesthetic appeal with practical usability, BoostedUSA creates a platform that caters to both user needs and business goals.

 

Additionally, BoostedUSA’s UX/UI design incorporates strategic calls-to-action and optimised loading speeds, ensuring a smooth and efficient shopping experience. The thoughtful placement of interactive elements, such as filters and search functionality, simplifies product discovery and selection. Personalised recommendations and clear product details further enhance the user journey, building trust and encouraging conversions. By aligning design elements with user behaviour, BoostedUSA not only meets customer expectations but also strengthens brand loyalty and satisfaction.

5. Apple

 

Last but certainly not least, the UI design of the Apple website is both simple and effective, reflecting the brand’s minimalist approach. The clean layout focuses on high-quality visuals and clear typography, allowing users to easily navigate the site. Strategic use of white space ensures that the content stands out without feeling cluttered, creating a calm and organised environment. The design also prioritises ease of use, with intuitive menus and clear calls-to-action guiding users effortlessly through their journey.

The Apple website’s UI design is highly responsive and optimised for all devices, ensuring a smooth user experience across desktops, tablets, and smartphones. The consistency in visual elements, from the iconic Apple logo to the product imagery, reinforces brand identity while maintaining a sleek and functional interface. This combination of simplicity and practicality creates an engaging, user-friendly experience that encourages exploration and conversion.

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How to backup your WordPress website using Updraft https://skyblueoceanmedia.com/how-to-backup-your-wordpress-website-using-updraft/ https://skyblueoceanmedia.com/how-to-backup-your-wordpress-website-using-updraft/#respond Thu, 16 Jan 2025 13:36:00 +0000 https://skyblueoceanmedia.com/?p=17590 What is Updraft? UpdraftPlus is a popular and widely used WordPress backup plugin that enables website owners to back up, restore, and migrate their WordPress websites with ease. It is a highly regarded plugin, especially known for its ease of use and reliability in safeguarding website data. Key Features of UpdraftPlus: Backup and Restore: UpdraftPlus …

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What is Updraft?

UpdraftPlus is a popular and widely used WordPress backup plugin that enables website owners to back up, restore, and migrate their WordPress websites with ease. It is a highly regarded plugin, especially known for its ease of use and reliability in safeguarding website data. Key Features of UpdraftPlus:

  • Backup and Restore: UpdraftPlus allows users to create full backups of their WordPress website, including files, databases, plugins, themes, and other media. You can schedule automatic backups or create manual backups whenever needed. In the event of a problem with your website, UpdraftPlus provides an easy way to restore everything to its previous state.

  • Cloud Storage Integration: The plugin offers seamless integration with various cloud storage services, such as Google Drive, Dropbox, Amazon S3, Microsoft OneDrive, and others. This ensures that backups are safely stored off-site and can be retrieved when required.
  • Migration and Cloning: In addition to backup and restore, UpdraftPlus also includes tools for migrating or cloning a WordPress site. This feature can be handy when you need to move your website to a new host or replicate your site for staging or testing purposes.
  • Backup Scheduling: Users can set up backup schedules to run automatically at their preferred times, whether daily, weekly, or monthly. This reduces the need for manual intervention and ensures that backups are consistently up to date.

Why back up your WordPress site?

1. Protection Against Data Loss Server Failures

Hosting servers can experience technical issues, crashes, or outages. Without a backup, you risk losing all the content, files, and settings that make up your website.

Human Error:

Accidental deletion of files, wrong configurations, or changes made by mistake can break your site or result in lost data. A backup allows you to restore your site to its previous state quickly.

Malware and Hacking:

Websites are often targeted by hackers or infected with malware. These attacks can corrupt or erase files, making your website inaccessible. Having a backup ensures you can recover your site if it becomes compromised.

Plugin or Theme Conflicts:

Sometimes, updates to plugins or themes can cause compatibility issues, leading to site errors or crashes. A backup allows you to restore your site to a working version before the issue occurred.

2. Disaster Recovery

Site Outages or Crashes:

Websites can experience downtime due to server issues, cyberattacks, or even accidental mistakes. If your site goes down, having a backup lets you quickly restore it and minimize the time it’s offline.

Backup for Emergency:

When an unexpected disaster strikes, such as a malicious attack or system failure, having a recent backup provides a safety net, allowing you to recover your site without much hassle.

Preventing data loss

Backing up your WordPress site is one of the most important steps you can take to protect your valuable content and data. Without backups, you risk losing everything if something goes wrong. Whether it’s a blog full of cherished posts or a business website, having a backup ensures that you’re prepared for any data loss scenario. Here are four common causes of data loss and how they can impact your site:

  1. Accidental Deletion: It’s easy to delete the wrong post, page, or file while editing or managing content. Even though WordPress has safeguards like the revisions feature and trash folder, these aren’t foolproof, and mistakes can still happen.

  2. Glitches and Corruption: Sometimes, a routine update or new plugin installation can result in issues like a white screen of death or site corruption. These technical glitches can render parts of your site broken, making it difficult to restore without a backup.

  3. Server Failures: Servers can experience crashes due to technical failures, which can lead to data corruption or complete loss of your website and its database. Unfortunately, these incidents are often beyond your control.

  4. Malware and Hacking: If your site gets hacked, malicious actors could delete, alter, or deface content. Even after cleaning up the malware, restoring your website to its pre-attack state is the most efficient way to recover from such an incident.

What is the best way to back up a WordPress site?

When it comes to backing up your WordPress site, there are several methods you can use, ranging from plugins to manual techniques. Each option has its own benefits and limitations, depending on your specific needs and technical skills. Here’s an overview of when to use each backup method:

  1. Using a Plugin for Backups: The easiest and most efficient option for creating backups. Plugins automate the process and are perfect for those who want regular backups with minimal effort. It’s also the go-to choice if you don’t have access to advanced tools like cPanel or FTP.

  2. Manual Backup via cPanel: A quick manual backup method, cPanel provides an intuitive, web-based interface to download both your website files and database. This is a good option for those with access to cPanel but who don’t need a fully automated solution.

  3. Manual Backup via FTP: This method requires installing an FTP client and connecting to your server. While it allows you to back up your website files, it doesn’t include your database, so it should be used alongside another backup method.

  4. Manual Backup via phpMyAdmin: A straightforward way to download your WordPress database, phpMyAdmin offers a web interface for easy access. However, it only covers the database, so you’ll need to combine it with other methods to ensure a complete backup.

  5. Backup via Your Web Host: Some web hosts offer backup features that allow you to schedule automatic backups directly through their dashboard. While convenient, this method can be less reliable, as it may vary by host and can lack transparency. It’s wise to combine it with other backup methods for added security and control.
Remember, your WordPress site is made up of two main components: the website files (core WordPress files, themes, plugins) and the database (which stores your content such as posts and pages). A common mistake is only backing up one part, which can lead to issues when restoring your site. To ensure a full and complete backup, both the website files and database must be included.

How to backup up a WordPress site using the Updraft plugin?

Backing up your WordPress site is an essential step in safeguarding your content, files, and settings. One of the easiest and most efficient ways to create backups is by using the UpdraftPlus plugin. This plugin allows you to back up your entire WordPress site, including files and databases, and store them securely. Here’s how to back up your WordPress site using UpdraftPlus:

  • Step 1: Install and Activate UpdraftPlus
    Go to your WordPress dashboard, navigate to Plugins > Add New, and search for UpdraftPlus.
    Click Install Now and then activate the plugin once it’s installed.
  • Step 2: Configure Backup Settings
    After activation, go to Settings > UpdraftPlus Backups. Here, you can set up backup schedules and choose where you want to store your backups (e.g., Google Drive, Dropbox, or your own server).
    You can also enable automatic backups at regular intervals, such as daily, weekly, or monthly, depending on how frequently you update your site.
  • Step 3: Perform a Backup
    To back up your site immediately, click the Backup Now button on the UpdraftPlus settings page.
    A pop-up will appear asking if you want to include both your database and files in the backup (recommended). Click Backup Now again to start the backup process. UpdraftPlus will begin the backup, and you can monitor the progress. Once the backup is complete, your site’s files and database will be securely stored in the location you specified.

    By following these simple steps, you’ll have a reliable backup of your WordPress site that you can restore if anything goes wrong.

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The Confusing States of UX Market Today https://skyblueoceanmedia.com/the-confusing-states-of-ux-market-today/ https://skyblueoceanmedia.com/the-confusing-states-of-ux-market-today/#respond Wed, 06 Apr 2022 10:21:26 +0000 https://gifted-engelbart.213-171-212-201.plesk.page/?p=7358 The job market doesn’t seem to be in crisis for UX designers and all product design professions. Start-ups have multiplied all over the world bringing with them new ways of collaborating through agile methods. These agile methods are also more and more present in old companies and large groups that are abandoning V-shaped development and …

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The job market doesn’t seem to be in crisis for UX designers and all product design professions. Start-ups have multiplied all over the world bringing with them new ways of collaborating through agile methods. These agile methods are also more and more present in old companies and large groups that are abandoning V-shaped development and hierarchical relationships.

However, this popularization of UX professions is accompanied by a perverse effect: the confusion of professions and skills.

UX jobs are not yet fully understood by recruiters and other bosses. Or rather, by becoming common, people have associated stereotypical ideas with the names of the jobs to make a difference. UX designer are seen as people drawing screens. Product designers are seen as Ux designers’ manager, etc.

There are two ways of thinking that we regularly encounter:

  • Thinking that two jobs are different and that you can’t go from one to the other.
  • Thinking that all jobs are similar and that one can do the work of the other without any problem.

Is UX design regressing today ?

Analyzing a weird shared feeling

Companies looking to ride the new trends to stay revelant don’t always understand the value of having a dedicated product team. They create teams and hire profiles because they were told it was important and their competitors were doing the same thing.

Depending on the profiles that compose it, the product team can be independent, included in the development team, or in the marketing team. It all depends on the vision that the managers have of what the UX professions should bring.

The UX market is disrupted because of job posts that don’t correspond to the needs of companies.

A UI and a UX designer do not have the same objectives, do not work in the same way, and are different professions. Yet job offers for designers often ask for UX/UI designers.

This confusion is even more important since the skills cross between professions and the names used in the ads often confuse professions and roles.

Photo by Kumpan Electric on Unsplash

The product professions
Initially, product designers were often senior engineers in charge of a development team. Their role was to oversee the progress of a project for which they were responsible for both the technical and interface aspects.

When the new profession of UX designer was born, a new profile was included in the teams, not doing development but being dedicated to the analysis of usability, ergonomics, and user satisfaction . UX designers are in charge of studying users, and their needs, carrying out tests, and designing mock-ups.

With the UX designers came a complementary profile: the UI designers, taht are in charge of designing the interfaces after the UX designer has defined the information architecture and the interaction design.

UX designers then diversified and specialized in certain activities. Some became product designers, splitting product development from technology development. Some specialized in user research, creating the profession of UX researcher. Some with a more marketing profile created the CX designer working for the consumer rather than the end-user.

In addition to these new profiles and their diversification, other job names have appeared. Coming from agile methods, product owners and product managers are sought-after profiles. However, they are not professions in themselve. These are roles that are given within an agile team. The product owner must be the voice of the end-users to the developers, it’s a role that UX designers, researchers and product designer can have.

Photo by Lala Azizli on Unsplash

All these new titles groups together common technical and social skills and are quite similar to each other. In bulk, we can find on almost all the job offers :

The social skills

  • empathy, to create for users you have to be able to put yourself in their shoes and understand how they think.
  • curiosity, the environment evolves quickly, having a curiosity for other disciplines and subjects than one’s own is a prerequisite for creativity
  • communication skills, working in a team and having to explain their role to other teams, being able to communicate effectively is essential
  • Interest in technology, as product experts are looking to innovate and invent new technologies, so an interest in technology is the foundation.

The technical skills

  • mock-up, main deliverable mock-ups are the heart of the visible work. Mastering Figma, Adobde XD or Axure is therefore necessary
  • information architecture and expertise that others don’t have, the organization of information allows directing users to the important things
  • Usability tests are a major tool in user research that can be used upstream or downstream of product development and allows ideas to be compared with real-life conditions of use
  • Qualitative and quantitative analyses, justifying the ideas we have with questionnaires and quantitative reports allow us to give credibility to our projects

Kiss the fundamental rule behind the minimalism

KISS is the fundamental rule for UX design

And an interest in

  • ergonomics, simplifying interfaces to make them ergonomic is at the heart of the user experience
  • design thinking, a methodology for developing a product through design found in many product teams
  • Agile design is a new and widespread way of working. Knowing the principles of SCRUM is therefore a minimum
  • HTML/CSS coding, without needing to code, many ads ask for knowledge on this subject so as not to ask the impossible of developers

More specific skills like 3D design for product designer or to know one specific skills for user research aren’t known by recruiters and will only be asked for specific project.
Companies are looking for the same kind of profile for all product team positions to assign them a part of the project.

5 disciplines to study to become a better Designer

It is common knowledge that the UX design was named by Don Norman in the 90s. It is something quite rare to know the name

In theory, the design flow could follow the following pattern:

  • The product designer designs the product in an iterative process and ensures that what is done will fit properly in the market
  • The product owner decides what needs to be done, prioritizes the features to be developed, and liaises with the development team.
  • The UX researcher studies the market, the users and defines their needs, their constraints, what they are willing to do, what they can do
  • The UX designer designs a low-fidelity model, the skeleton of the interfaces, allowing to understand the interactions, the user path, and the friction points to avoid
  • The CX designer studies how to transform the end-user into a consumer and the purchasing and engagement functionalities to include
  • The UI designer transforms the low-fidelity mock-ups into screens according to the standards in force, applies the graphic charter, and finalizes the appearance of the product

(This flow also represent the unoficial hierarchical position often perceived by people inside companies. Flat hierarchie still being a hard concept to grasp for people.)

In reality, these jobs intersect and one will regularly be asked to do the work of the other due to a lack of human resources. A product designer may have to design mock-ups and have them validated during user tests, thus fulfilling the role of UX designer and Ux researcher. A UX designer will often have to propose complex interfaces during prototyping, becoming de facto a UI designer.

All of these skills are required and sought after in all people working in the product world. This common base then begs the question: are the jobs interchangeable? The short answer is yes.

However, a UX designer applying for the position of product designer will often be turned down simply because his title does not match, even though the required skills are there.

Designers are seen as doctors. The UX designer is the general practitioner who knows everything without being an expert, the product designer and UX researcher are seen as specialists who are therefore able to fulfill the role of a general practitioner. The UI designer is seen as a nurse whose skills are more remote but who can do the job if no doctor is available.

Photo by Tezos on Unsplash

The major difference between the product professions is the sensitivity and expertise of the skills. Information architecture and visual design are more in demand for UI designers. User research will be the specialty of UX researchers who will push techniques and tools to their limits. Agile management is mainly required from product designers who will have to oversee the design process.

If a Ux designer is comfortable with creativity or user testing, there is nothing to prevent him from becoming a good Ux researcher or product designer. On the other hand, a product designer is expected to have skills in Ux design, or even UI design, because as a project manager, managers expect him to be able to do the work of his subordinates.

In the end, the UX market has created a lot of specialized job names but they still require the same profiles, the same common skills. One is often asked to do the work of the other, proof that a porosity exists which means that career evolutions are not limited to a single title. This does not mean that everyone can do everything, but that the specific skills needed to move from one function to another are not so complicated to acquire if you take the time to study the subject.

What to do with this whole situation?

From an immediate pragmatic point of view, Ux designers must question their ability to move to another job to open up their possibilities.

In the medium term, all the product professionals will have to get together to clarify the situation. We can imagine grouping all these professions under a common name and specifying, through a tree of more specific skills, which specialty we are heading for.

A new common title will probably appear in a few years to designate people working to construct products and current terms will be seen as specialization or role. Just like developer is a general term and people have specialized in front or back end clarifying their current skills and their acquirable skills

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