One of the important aspects of Marketing UX is understanding human psychology. I set a goal to read a maximum number of books by the end of 2021. And one of them was Blink by Malcolm Gladwell, a must-read for marketers. Among the many examples and case studies he shared in the book, one stood …
Google became Alphabet in 2015. The goal of this rebranding was to diversify Google’s activities in other fields. Google is now a branch of Alphabet composed of the search engine, Android, Youtube, and Google ads. It is the money maker for the other companies of Alphabet that focus mainly on research and future technologies. One …
The importance of interculturality in business is a relatively new area in the working world. Before the world was truly globalized as it is today, it was rare to collaborate with people from other countries and cultures than ours. The only exception would be large migratory groups, Mexicans in the US or North Africans in …
In the last century, product design followed an engineering logic. Inventions were designed by engineers and then sold to the general public. Engineering logic implies that the technical aspect is what matters most. Users were asked to learn how to use the tool they are given as the engineer imagines its optimal use. This engineering …
User experience (Ux design) is nowadays something central for all digital companies. Ux design was named by Don Norman in the 90s. In 20 years, this term has spread to the business world. Everyone seems to understand today that a software or an application that does not offer a good user experience will not be …
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